Today, Grupo Bimbo’s culture runs deep, and that’s intentional. While the company has been in business for more than 77 years, the core vision remains the same, though it’s expanded into an extensive business strategy. Never could those founders dream that they would one day reach households around the globe as the largest baking company in the world with 216 facilities producing and distributing baked goods in 34 countries and continued plans for growth on the horizon. Mata, Alfonso Velasco and Roberto Servitje founded Panificación Bimbo with the vision to “make truly good, nutritious, tasty, fresh bread … to do it in the right way, amid cleanliness and as perfect as possible, for nurture and pleasure, reaching every household in Mexico.” Lorenzo Servitje, Jaime Jorba, Jaime Sendra, José T. It’s the day that Panificación Bimbo (Bimbo Bread Bakeries) launched operations at its original bakery in Mexico City. 2, 1945, is a date that every team member at Grupo Bimbo knows. Today, the company translates that into a robust business plan that honors its consumers, employees and the planet while simultaneously expanding the business at a rapid rate.ĭec. And it’s not easy work, but when you see the brand - our Bimbo bear - and the impact it’s having on the country, there is a pride of wanting to stay.”įrom its founding, Grupo Bimbo has striven to provide quality baked goods the right way. It’s a place that challenges you, teaches you and develops you as a person, but it also allows you to have a lot of success and be proud of what you are doing, to see the results of your hard work. Once in our life we thought, ‘Maybe I could work here.’ And it’s a good place to work. “Some of us had the products in our elementary schools.
“Grupo Bimbo is a place that many Mexicans dream of working at,” said Jorge Zarate, global senior vice president of operations and engineering at Grupo Bimbo. It’s a business that is tangibly giving back to the people and country that helped make it the success it is today, and it’s paid off in a loyal workforce, consumer base and incredible growth. But to the people of Mexico, Grupo Bimbo is something more. In 77 years, it’s gone from a family-owned bakery serving Mexico City out of one commercial bakery to the largest baking company in the world. To those in the baking industry outside of Mexico, Grupo Bimbo SAB de CV, Mexico City, is a force to be reckoned with.
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